Postcard from
Menorca.
Commissioned to create an editorial story for a leading hospitality brand.
Overview
Services
Creative direction, Art direction & Production, Editorial storytelling, Location research, Image selection, Video Production
The Brief
Commissioned to create a summer editorial capturing the quieter, more atmospheric side of Menorca through its landscapes, villages, markets, and Mediterranean character.
The Approach
The creative direction focused on softness, simplicity, and a sense of discovery — combining documentary-style moments with composed imagery to create a cinematic travel narrative rooted in place and atmosphere. Produced in collaboration with photographer Daniel Schäfer.
The Outcome
A Postcard from Menorca became a visually rich editorial feature that translated the island’s calm, understated beauty into a cohesive and transportive travel story.
