Postcard,
from Paris.
Commissioned to create an editorial story for Club Traveler magazine
Overview
Services
Creative direction, Art direction & Production, Editorial storytelling, Location research, Image selection, Video Production
The Brief
Appointed to shape and lead a full editorial photo production celebrating Parisian life, from sunlit sidewalk cafés and tranquil parks to the sensory ritual of fresh pastries woven through the city's streets.
The Approach
The creative direction focused on the quieter, more atmospheric side of Paris, the moments between the landmarks. Documentary-style intimacy combined with composed imagery to create a visual narrative rooted in everyday Parisian life rather than the city's more obvious icons. Produced in collaboration with photographer Laura Stevens.
The Outcome
A Postcard from Paris became a warm, transportive editorial feature — capturing the city not as a postcard but as a place people actually live in, love and return to.
